.SWOOSH - Nike
For the launch of Nike’s new .SWOOSH experience and community, I worked as a copywriter on the teaser site, landing page, and creative launch of the project.
Check out the site here
intention
When creating content, we centered .SWOOSH three main pillars: Serving the community, educating those new to the NFT space, and remaining accessible (but interesting!) to all. These principles helped inform our work on both the teaser site (where we amassed over 500K sign-ups in less than a week) and the official landing page.
Click into any of the following images for a deeper dive on copy.
