Apple Watch Studio - Apple
During my time at Apple, I worked as the lead copywriter on the end-to-end launch of the new Apple Watch Studio. This highly-anticipated experience allowed users to engage with the Apple.com platform in a novel, interactive way.
Check out the studio on Apple
intention
For this launch, we collaborated with tons of teams and stakeholders to create a unique, brand-new experience on Apple.com. Similar to Apple’s curated in-store watch selection experience, we wanted to create a unique moment of delight on the site that allowed users to easily and intuitively find the watch that was perfect for their style.
