Augmented Reality
While at apple Apple, I worked as the lead copywriter on the launch of the Apple Augmented Reality site, directing the site’s hero video and leading content strategy throughout the experience.
Check out the live site at https://www.apple.com/augmented-reality/
Role
In my very first project at Apple, I worked as the lead writer for our first-ever Augmented Reality site. I directly contributed to or wrote all headlines, body copy, and eyebrows on the page.
goals
The goal for this project was to coalesce video, language, and immersive design to create a page that showed what we believed to be the future of AR — all while providing visitors with an engaging and informative experience about what AR can already do today.
process: Designing for Video interaction
From the very beginning, we had planned for video to be an integral part of the page's storytelling, since AR is an extremely visual new technology. As a consequence however, the page had to be carefully optimized for web, mobile, and various use cases.