.SWOOSH Teaser | Nike
ABOUT
For the launch of Nike’s new .SWOOSH experience and community, I worked as a copywriter on the teaser site and landing page launch.
When creating content, we centered .SWOOSH three main pillars: Serving the community, educating those new to the NFT space, and remaining accessible (but interesting!) to all. These principles helped inform our work on both the teaser site (where we amassed over 500K sign-ups in less than a week) and the final landing page.
