Protect Our Elders | Fundraiser
ABOUT
Created in collaboration with my partner Myles Thompson, Protect Our Elders was a call-to-action that strove to raise awareness around and encourage action against the heightened wave of anti-Asian violence we saw as a response to COVID-19 in 2021.
The viral campaign comprised of an informative social media post and corresponding GoFundMe to gather funds to redistribute to community-based organizations dedicated to Asian wellness and safety in LA, NY, and the Bay Area. The post compiled a timeline of attacks in order to underscore the sheer volume of violence that had been observed in such a short period of time, as well as a list of the orgs we raised funds for—both for transparency and so that others could donate directly if desired.
Protect Our Elders was featured in multiple platforms and ultimately distributed over $150K in funds to the listed organizations.